RESEARCH SOLUTIONS
Research
PIPO has its full-service offices at Karachi, Lahore and Islamabad which are geared-up with sate-of-the-art technology. At PIPO we provide research solutions in sync with the Client requirements. Our research team carefully analyses our Client's needs before recommending the right mix of research solutions. Currently, we offer the following repertoire of services pertaining to continuous and ad hoc research:
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We offer Solutions in the following areas and methodologies
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Quantitative |
ConsultancyPIPO Market Segmentation Database
For any marketer, knowing and understanding the demographic and psychographic characteristics of its target population is essential.
The Population Segmentation database is a useful product of PIPO that provides a segmentation of the urban, semi-urban as well as the rural population of Pakistan. The database is available in hard as well as soft copy.
The database has been meticulously designed to capture
the latest population estimates in the Rural and Urban localities of
Pakistan. With its user-friendly interface the database allows you to skim
through humungous amounts of data in a few simple clicks. The database is
essential for helping you obtain insights about vital characteristics of
the Pakistani population. Information captured in the DBMS includes the
following important statistics.
The data has been derived from the Census of 1998. It has been classified into five levels as follows:
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District
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Tehsil / Taluka
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QC (Qanoon Go Halqa, Only Rural)
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MC (Muncipal Committee, Only Urban)
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Charge (Only Urban)
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PC (Petwar Circle, Only Urban)
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TC (Town Committee, Only Urban)
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Village (only Rural)
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Circle (only Urban)
Search can be conducted on the various
levels, for the following attributes:
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Male & Female Population
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Literacy ratio
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Housing characteristics (kaccha./pacca)
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Size of Households
The database allows the user to carry out District wise comparisons of the statistics. Conversely, a selection of Districts can be merged into a group and the combined characteristics observed.
All results can easily be exported to excel.
How would it benefit you?
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To develop your customized segmentation of the urban, semi-urban and rural market
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To have easy access to key information regarding any village, town or city of Pakistan
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To facilitate the marketing professionals in analyzing, planning and segmenting the urban and rural market
Field Network
PIPO has three full service offices at Karachi, Lahore and Islamabad and the largest network of Field Staff, operating from 17 Field Offices located in all the four provinces of the country.
Our centralized Field department, with a team of supervisors (designated for each field office), assists and controls all fieldwork assignments. The Field department is also responsible for ensuring that the Field workers are thoroughly trained for each individual survey.
Every survey begins with the preparation of a Training Manual. Interviewers are tested for their understanding of the questionnaire by several tests. The formal initiation of Field work is preceded by pre-tests (mock interviews), and the feedback is incorporated in the questionnaire design.
The regional field offices facilitate rapid collection and dispatch of Field material. The Field supervisors check all questionnaires in the field before sending them over to the Head office. Controls are enforced through careful selection, proper motivation, training and effective supervision.
Currently, our field offices are headquartered in the following locations, from where they cover rural and urban areas in the surrounding districts.